Real Estate Development in Hidalgo | Price Analysis

Group A: How Ax Intelligences Transformed Market Knowledge into a Winning Strategy

When Group A, a company with extensive experience in the real estate sector, decided to expand into the Hidalgo market in Mexico, they knew they needed a data-driven approach to deeply understand their new target audience. It was then that they turned to Ax Intelligences and our focus on data science, online panels, and market research.

Our team designed an Online Panel strategy to capture the perceptions of potential customers in Hidalgo, complementing it with advanced Data Science analysis. The goal was to identify hidden opportunities, beyond the usual consumption patterns, that could make a difference in their market strategy.

Discovering Opportunities with Data Science

Through an analysis of built surface, land area, and average price, we began to identify key trends. With this data, we detected a specific market segment that had not been considered a priority until then: a group of customers with specific size and price needs that perfectly matched what Group A could offer.

Transforming Data into Decisions

With this information, we developed a launch strategy for Group A to capture the attention of this underserved segment. Instead of competing in saturated price ranges, the client was able to strategically position themselves in a specific niche, optimizing their resources and standing out in the market.

A Transformative Approach

For Group A, working with Ax Intelligences was a revelation. With our support in data science and market research, they gained a unique perspective on the Hidalgo market and adopted a strategy that enhances every decision. At Ax Intelligences, we help our clients discover what others don't see, transforming data into growth and strategic success.